Association of Business Executives


Information Sheet

This information sheet provides a brief of the ABE Programme, offered at INtel College.

The ABE programme is ideal for those who wish to be most relevant in the diverse business environment by becoming better Business Managers. The programme covers a broad range of business principles and applications that may be encountered in the global environment.

Course Aims

  • The main aim of this programme is to help managers enhance their decision-making capability as well as adopt adaptive strategies to fit into the global market. This is what INtel College prepares you to be; a savvy and proactive Manager.

  • ABE is designed in a manner that will enrich the students in a progressive way as it is divided into various stages. Each of the stages contains various units that help to broaden the candidates’ creativity as well as managerial skills. The units offered at each stage help equip students with necessary knowledge and appropriate managerial skills to run and manage businesses successfully.

Course Objectives

  • This course is designed to equip students, especially those targeting work in international organizations, to be business savvy and competent. Its objective is to give students a platform to exercise their entrepreneurial skills and management capabilities. This is achieved through the interactive nature of the course as provided at INtel College.

  • The programme forms a progression path to various further study options including; Business Management, Human Resource Management (HRM) and Marketing.

Progression to further study

  • ABE qualifications are recognized by universities all over the world. With the ABE level 5 question, students have a huge variety of options available. ( At INtel College, students are eligible to join the final year of the BA(hons) Business Management Programme of the University of Sunderland. This is a one year part-time programme. Details are available on the BA(Hons) Business Management information sheet.


Students are required to register with the ABE examining body in the UK as a student, either by post or online.

ABE is divided into different levels as explained below.

This qualification provides an introductory grounding in business for those who have not studied the equivalent of a UK A-level. It will help to prepare you for the next academic stage and make the transition to higher level study easier for you.

Learners must complete one mandatory unit.

Business Essentials
This is a shorter diploma for those who wish to get a basic grounding in business, progress quickly onto the next ABE level, and go on to employment (if you wish to progress to a university degree the 8 unit - 120 credits - Level 4 Diploma will provide more favourable progression options)

Comprised of FOUR mandatory units (15 Credits Each).

Dynamic Business EnvironmentEnterprising OrganisationsEmployability and Self-developmentFinance for Manager
Provides a thorough grounding in business management and a springboard for academic progression. The units listed below, with the FOUR units in the Foundation Diploma, will provide you with an ABE Level 4 Diploma in Business Management.

Comprised of EIGHT units in total (15 Credits Each).

Introduction to Entrepreneurship
Introduction to Quantitative Methods
Project Management
Dynamic & Collaborative Teams
(Business Management Pathway)
Principles of HR
(Business Management & HR Pathway)
Principles of Marketing Practice
(Business Management & Marketing Pathway)
This is a marketing qualification that demonstrates specialist professional knowledge across many areas within an organization. It is ideal for marketers working at a strategic level or aspiring to do so who wish to gain a professional Masters level qualification.

The Chartered Postgraduate Diploma in Marketing is a challenging, high-level two stage marketing qualification that demonstrates specialist professional knowledge across many areas and a route to Chartered Marketer status. Stage one consists of four units, while stage two has one unit. The qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organization to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organization’s activities to the customer, and manage the organization’s marketing activities.

Entry Requirements:
As a minimum, the following qualifications and experience are recommended as a prerequisite for entry onto the first stage of the Chartered Postgraduate Diploma in Marketing:

Stage One
  • • CIM Professional Diploma in Marketing or the CIM Advanced Certificate in Marketing OR
  • • A Business or Marketing Bachelor's or Master's degree (or an equivalent qualification) where a minimum of half of the credits come from Marketing (i.e., 180 credits in Bachelor degrees and 90 credits in Master's degrees) AND
  • • A range of experience working at Senior Marketing Management level that allows potential students to provide evidence that they can meet the learning outcomes of the CIM Professional Diploma in Marketing if required to do so and pass the entry test for this qualification.
Stage Two
  • • Successful completion of Stage one or a previous version of the CIM Professional Postgraduate Diploma in Marketing. AND
  • • A range of experience in a senior marketing management role that has provided potential students with ability to evidence competence in managing marketing resources and contributing to business decisions from a marketing perspective and would be eligible for MCIM status. They should be able to provide evidence that they have met the learning outcomes of the Professional Postgraduate Diploma in Marketing if required to do so. ADDITIONALLY
  • • Students should be in a position (preferably working) to plan, agree and implement a work based project that is relevant to their business context. Graduates will also need the relevant experience, confirmed registration on our Chartered CPD Programme and two consecutive years of:
  • • Member CIM (MCIM) or Fellow CIM (FCIM) membership grades.
  • • Continuing professional development (CPD).

Note: Entry level is dependent upon the currency and relevance of your qualifications and experience. If English isn’t your first language, you will also need to demonstrate you’ve achieved one of the following English language qualifications within the last two years:
  • • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • • Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

  • Exam and Assignment Dates

    Exams: June and December
    Assigments: March, June, September and December

    Time table

    DaysMorning- SessionsMid- MorningAfternoon- SessionEvening(Part time)
    Monday-Friday8.30-10.30am 11.00 -1.00 pm2.00-4.00 pm5.30 - 8.00 pm
    Saturday (Part Time)8.30-10.30am 11.00 -1.00 pm--


    Units and Fees

    Module TakenLocal Tuition Fee(KShs.)New Syllabus Exam Registration (£)
    New CIM Level 4 - Foundation Certificate Marketing
    Marketing Principles - Mandatory Unit-100
    Customer Communications - Elective Unit14000100
    Digital Essentials - Elective Unit14000100
    Module TakenLocal Tuition Fee(KShs.)New Syllabus Exam Registration (£)
    New CIM Level 4 - Certificate in Professional Marketing
    Marketing (Two-hour Multiple Exam) – Mandatory Unit 16000120
    Integrated Communications (Assignment based unit) – Mandatory Unit 16000120
    Customer experience ( Assignment based Unit) - Elective Unit 16000120
    Digital Marketing (Assignment by Portfolio Unit) – Elective Unit16000120
    Module TakenLocal Tuition Fee(KShs.)New Syllabus Exam Registration (£)
    New CIM Level 6 - Diploma in Professional Marketing
    Mastering Metrics (Assignment based unit) – Mandatory Unit18000140
    Strategic Marketing (Three-hour Extended Answer Exam) - Mandatory Unit 18000140
    Driving Innovation (Work -based Assignment Unit) - Elective Unit 18000140
    Digital Strategy (Three Part portfolio Assignment Unit) – Elective Unit 18000140
    Module TakenLocal Tuition Fee(KShs.)New Syllabus Exam Registration (£)
    CIM Level 7 - Chartered PG Diploma in Marketing
    Stage 1 modules
    Emerging Themes (Assignment) 2200090
    Analysis and Decision (pre-seen case study exam)2200090
    Marketing Leadership and Planning (Assignment) 2200090
    Managing Corporate Reputation (Assignment) 2200090
    Stage 2 module
    Leading Marketing (Project) 45000360
    Exemption Fee Per Subject -80

    Admission Process

  • 1. Complete the admission form (available at the college or downlad from our downloads link)

  • 2. Provide Certified copies of academic credentials AND 2 passport size photos

  • 3. Admission fee payment of KShs 10,000/- (ten thousands shillings only) by cash deposit direct to the college account or by cheque payment, or by MPESA (PAYBILL)

  • 4. Submit items 1-3 above to the college reception

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