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Chartered Institute of Marketing (CIM) Programme

CIM Programme in Nairobi, Kenya by INtel College

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How will a CIM qualification benefit you?

International Recognition

Our marketing qualifications are recognised by businesses all over the world.

Professional Advantage

Keep up with the latest trends in marketing and stay ahead in your field.

Chartered Marketer Status

Achieved through a combination of qualifications, experience and Continuing Professional Development.

What’s included in your learning?

A mix of theory and practice

Textbook meets real life. A learning opportunity that blends practical skills with theoretical understanding.

Interactive and practical learning modules

Improve knowledge and articulation with an active learning process that encourages fresh, business perspectives.

A choice of learning methods

Choose face-to-face study, online learning or a unique blend of the two.

About Chartered Institute of Marketing (CIM)

CIM (The Chartered Institute of Marketing), is an Ofqual regulated qualifications provider and is accredited by the European Marketing Confederation. We currently have over 12,500 studying members, in 118 countries and 18,000+ assessments are taken by our students every year.

We believe marketing is a critical factor in driving long term organisational performance and our mission is to create marketing advantage for the benefit of professionals, business and society.

To help achieve our mission, we have a global network of Accredited Study Centres (ASCs) who deliver our qualifications and ensure a high standard of education in marketing.

Our range of professional qualifications, along with our many membership benefits, are designed to support you throughout your career, develop your capabilities, expand your communities and stay informed. Our qualifications are based on our unique Professional Marketing Competencies, devised with industry partners to help you meet the ever increasing demands expected of marketers at every stage of your career.

Professional Marketing Competencies

CIM’s Professional Marketing Competencies are a framework of marketing standards, which provide a guide to the skills and behaviours that are expected of professional marketers at varying levels of proficiency.

Developed from extensive research with employers and employees in both marketing and broader business functions, the competencies are unique to CIM. Each qualification module has been designed based on the competencies. They offer the professional marketer the reassurance that the skills and knowledge they will develop when studying a CIM qualification are closely matched to those required in the market.

1. Core

The core competencies sit at the heart of marketing and are relevant to all marketers regardless of their role, their industry sector or the stage that they have reached in their career.

2. Technical

The technical competencies are elective, flexible capabilities which identify the knowledge and skills required in specific areas of marketing, reflecting the variation in career progression available in this field.

3. Behaviours

These capabilities describe the behaviours that marketing professionals need to be able to demonstrate in order to do their jobs efficiently and effectively and contribute to the achievement of business goals.

CIM qualifications road map

At CIM, we offer a pathway for your professional marketing development, wherever you work in the world. Our qualifications are developed with employer needs in mind, to provide you with the strategic and tactical skills needed to meet the increasing demands of the marketing industry.

QualificationWho it is forStructureLevel
Foundation Certificate in Professional MarketingThose new to junior marketing roles or aspiring to enter the industry and looking for the perfect introduction to marketing. You can choose between two qualifications to suit your individual career path.To gain this qualification you’ll need to achieve a pass in the following modules: Marketing Principles, Communications
in Practice
Level 3
(Foundation)
Foundation Certificate in Professional Digital MarketingThose new to junior marketing roles or aspiring to enter the industry and looking for the perfect introduction to marketing. You can choose between two qualifications to suit your individual career path.To gain this qualification you’ll need to achieve a pass in the following modules: Marketing Principles, Digital FundamentalsLevel 3
(Foundation)
Certificate in Professional MarketingMarketing executives, or equivalent, who have had experience in the industry and are looking to advance their career.
You can choose between two qualifications to suit your individual career path.
To gain this qualification you’ll need to achieve a pass in the following modules: Applied Marketing, Planning Campaigns, Customer InsightsLevel 4
(Intermediate)
Certificate in Professional Digital MarketingMarketing executives, or equivalent, who have had experience in the industry and are looking to advance their career.
You can choose between two qualifications to suit your individual career path.
To gain this qualification you’ll need to achieve a pass in the following modules: Applied Marketing, Planning Campaigns, Digital Marketing TechniquesLevel 4
(Intermediate)
Diploma in Professional MarketingMarketing managers and marketers working in operational and supervisory roles, who are looking to progress their strategic and management skills. You can choose between two qualifications to suit your individual career path.To gain this qualification you’ll need to achieve a pass in the following modules: Marketing & Digital Strategy,
Innovation in Marketing
You’ll also have the choice of one of the following elective modules, in which you’ll need to achieve a pass: The Digital Customer Experience, Resource Management, Managing Brands
Level 6
Equivalent level to an undergraduate degree
(Intermediate)
Diploma in Professional Digital MarketingMarketing managers and marketers working in operational and supervisory roles, who are looking to progress their strategic and management skills. You can choose between two qualifications to suit your individual career path.To gain this qualification you’ll need to achieve a pass in the following modules: Marketing & Digital Strategy,
Digital Optimisation, The Digital Customer Experience
Level 6
Equivalent level to an undergraduate degree
(Intermediate)
Postgraduate Diploma in Professional MarketingSenior marketers wishing to move to a more strategic management role. Through studying you’ll develop the desired skills needed to respond to international marketing challenges.
Please note: This qualification is only available to those who reside outside of the UK.
To gain this qualification you’ll need to achieve a pass in the following modules: Global Marketing Decisions,
Corporate Digital Communications, Creating Entrepreneurial Change
Level 7
Equivalent level to a Master’s degree
(Advanced)
CIM Marketing Leadership ProgrammeExperienced marketers working at a strategic marketing or management level, looking to strengthen their leadership skills to turn business challenges and disruption into opportunities.To gain this qualification you’ll need to achieve a pass in the following modules: Contemporary Challenges, Leading Change
You’ll also have the choice of one of the following elective modules, in which you’ll need to achieve a pass: Consultancy, Managing Business Growth
Level 7
Equivalent level to a Master’s degree
(Advanced)

CIM Qualification Levels offered at INtel College

Foundation Certificate in Professional Marketing (Level 3)

Start by learning all the principles of marketing communications. Very soon, you’ll be able to support marketing campaigns and promotions!

Foundation Certificate in Professional Digital Marketing (Level 3)

Understand the digital context right away, along with other essentials, in this foundational marketing course.

Certificate in Professional Marketing (Level 4)

Uncover the marketing landscape with advanced, operational skills.

Certificate in Professional Digital Marketing (Level 4)

Become a dynamic marketing executive and communications specialist!

Diploma in Professional Marketing (Level 6)

Take your marketing to managerial heights with a deep dive into marketing strategy, planning and evaluation processes.

Diploma in Professional Digital Marketing (Level 6)

Ready to become a digitally-savvy marketing manager? This diploma focuses on delivering the ultimate user experience through the digital aspects of marketing.

Postgraduate Diploma in Professional Marketing (Level 7)

Test your corporate marketing prowess on a global scale with this intensive, practical qualification.

CIM Marketing Leadership Programme (Level 7)

This programme is designed for business owners and experienced marketers who want to maximize their impact at the boardroom level.

Download the CIM prospectus

PDF version of the CIM prospectus for offline reading and distribution.

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