Chartered Institute of Marketing (CIM) Programme

CIM (The Chartered Institute of Marketing), is an Ofqual regulated qualifications provider and is accredited by the European Marketing Confederation.

CIM Open Day

How will a CIM qualification benefit you?

International Recognition

Our marketing qualifications are recognised by businesses all over the world.

Professional Advantage

Keep up with the latest trends in marketing and stay ahead in your field.

Chartered Marketer Status

Achieved through a combination of qualifications, experience and Continuing Professional Development.

What’s included in your learning?

A mix of theory and practice

Textbook meets real life. A learning opportunity that blends practical skills with theoretical understanding.

Interactive and practical learning modules

Improve knowledge and articulation with an active learning process that encourages fresh, business perspectives.

A choice of learning methods

Choose face-to-face study, online learning or a unique blend of the two.

About Chartered Institute of Marketing (CIM)

CIM (The Chartered Institute of Marketing), is an Ofqual regulated qualifications provider and is accredited by the European Marketing Confederation. We currently have over 12,500 studying members, in 118 countries and 18,000+ assessments are taken by our students every year.

We believe marketing is a critical factor in driving long term organisational performance and our mission is to create marketing advantage for the benefit of professionals, business and society.

To help achieve our mission, we have a global network of Accredited Study Centres (ASCs) who deliver our qualifications and ensure a high standard of education in marketing.

Our range of professional qualifications, along with our many membership benefits, are designed to support you throughout your career, develop your capabilities, expand your communities and stay informed. Our qualifications are based on our unique Professional Marketing Competencies, devised with industry partners to help you meet the ever increasing demands expected of marketers at every stage of your career.

Professional Marketing Competencies

CIM’s Professional Marketing Competencies are a framework of marketing standards, which provide a guide to the skills and behaviours that are expected of professional marketers at varying levels of proficiency.

Developed from extensive research with employers and employees in both marketing and broader business functions, the competencies are unique to CIM. Each qualification module has been designed based on the competencies. They offer the professional marketer the reassurance that the skills and knowledge they will develop when studying a CIM qualification are closely matched to those required in the market.

1. Core

The core competencies sit at the heart of marketing and are relevant to all marketers regardless of their role, their industry sector or the stage that they have reached in their career.

2. Technical

The technical competencies are elective, flexible capabilities which identify the knowledge and skills required in specific areas of marketing, reflecting the variation in career progression available in this field.

3. Behaviours

These capabilities describe the behaviours that marketing professionals need to be able to demonstrate in order to do their jobs efficiently and effectively and contribute to the achievement of business goals.

CIM Qualification Levels offered at INtel College

Foundation Certificate in Professional Marketing (Level 3)

Start by learning all the principles of marketing communications. Very soon, you’ll be able to support marketing campaigns and promotions!

Foundation Certificate in Professional Digital Marketing (Level 3)

Understand the digital context right away, along with other essentials, in this foundational marketing course.

Certificate in Professional Marketing (Level 4)

Uncover the marketing landscape with advanced, operational skills.

Certificate in Professional Digital Marketing (Level 4)

Become a dynamic marketing executive and communications specialist!

Diploma in Professional Marketing (Level 6)

Take your marketing to managerial heights with a deep dive into marketing strategy, planning and evaluation processes.

Diploma in Professional Digital Marketing (Level 6)

Ready to become a digitally-savvy marketing manager? This diploma focuses on delivering the ultimate user experience through the digital aspects of marketing.

Postgraduate Diploma in Professional Marketing (Level 7)

Test your corporate marketing prowess on a global scale with this intensive, practical qualification.

CIM Marketing Leadership Programme (Level 7)

This programme is designed for business owners and experienced marketers who want to maximize their impact at the boardroom level.

Download the CIM prospectus

PDF version of the CIM prospectus for offline reading and distribution.